of anti-aging cosmetics
History of the brand
Recently, more and more people prefer the Japanese skin care cosmetics. It is not surprising because cosmetics market in Japan is much more developed. Due to harsh competition and the extremely strict quality control, the level of the Japanese cosmetics highly exceeds the European analogues, sometimes by ten times or more.
Desire to make the Japanese skin care products available all over the world led the Shiawasedo executives to create the company’s own line of cosmetics. Shiawasedo Inc. is a Japanese company with the ten-year history and main office in Kobe city which is one of the major centers of the international trade in Japan. Four years ago, the company set its new goal to develop a high level cosmetic brand capable of competing domestically and bring it forth world-wide.
The first step was the creation of fabric 3D face mask. This product is fundamentally new to the European market.
One of the most advanced Japanese laboratories was engaged in developing the unique regenerating serum that stimulates the function of skin cells. With the strict attention to safety and quality control, Summus laboratory works at the level that exceeds the most world production standards.
In December 2015, the success of 3D face mask allowed Shiawasedo to start the complete skin care line of four new products: Lotion, Essence and Face Cream, as well as Body Cream. In autumn 2016, the complete cleansing set of Micellar Water, Cleansing Foam and Peeling Gel was added to the line. At the same time, Laboratory presented the second generation of sera: Shiawasedo White Serum and Eye Cream.
Ideology of the brand
Key ingredients of Shiawasedo
Skin structural components are as follows: hyaluronic acid, collagen, elastin, ceramides, squalane. Age-specific changes that begin to occur after 25, skin damage due to ultraviolet, bad ecology, stresses and other factors lead to the steady decrease in synthesis of these elements. As a result, skin loses moisture and plasticity, thus getting older.
Replenishment of these skin structural components using cosmetic care helps to sustain health and beauty.
The products of this line contain the following components: squalane, four kinds of hyaluronic acid (hydrolyzed hyaluronic acid, sodium hyaluronate crosspolymer, acetyl- sodium hyaluronate, sodium hyaluronate), three kinds of collagen (hydrolyzed collagen, water-soluble collagen, atelocollagen succinoyl), one kind of elastin (hydrolyzed elastin), four kinds of ceramides (ceramides 1, 2, 3, 6II).
SHIAWASEDO 3D FACE MASK
MULTIFUNCTIONAL PRODUCT FOR NOURISH, MOISTURIZING, REGENERATION AND PROTECTION OF ALL SKIN TYPES.
The mask contains ingredients that stimulate skin cells, improve their metabolism and provide safe and long-term regeneration. We use a patent technology that allows producing fabric bases of ergonomic shape that traces the face 3D contours.
MULTI-ACTIVE FACIAL ESSENCE DEEPLY MOISTURIZES AND INTENSIVELY NOURISHES SKIN, REVITALIZING ITS VITAL FUNCTIONS AND FILLING IT WITH NEW ENERGY.
Hydrolyzed collagen and elastin that are components of the essence, represent low-molecular forms of collagen and elastin, and can penetrate skin and restore its plasticity from within, providing exceptional skin elasticity. Essence also contains fullerenes that are powerful and highly effective antioxidants, which fight the free radicals much more effectively than common antioxidants (for example, vitamins C and E).
Low-molecular and improved ingredients
SHIAWASEDO WHITE SERUM
IT ALLOWS TO GAIN PERFECT JAPANESE WHITENESS FOR EUROPEAN SKIN.
The serum fights hyperpigmentation, dark spots and redness, improves dull sallow complexion, evens the skin tone. Potassium glycyrrhizate is an antioxidant, possessing the strongest anti-inflammatory effect, it prevents inflammation. In cosmetic products for skin whitening, it prevents appearance of pigment spots that are a result of an inflammatory process. Japanese apricot extract, included in the formula composition, recovers whiteness and natural skin radiance, preventing proteins glycation, which causes complexion to turn yellowish and sallow.
Antioxidants and ingredients with
Fullerenes are powerful antioxidants; it fights the free radicals much more effectively than common antioxidants (for example, vitamins C and E). One common antioxidant molecule is used to destroy one free radical; it perishes while bonding with the free radical and forming a harmless compound. As for the fullerene molecule, it is capable of neutralizing several molecules of free radicals without degradation and loss of its own properties and characteristics.
Vitamin C, vitamin E, shea butter, reishi mushroom extract, royal jelly extract, ginseng extract nourish the skin, and help to protect it against UV-light, dryness and negative impact of the environment.
Edelweiss extract is a plant extract, obtained from the edelweiss flowers that possess unrivaled protective properties which enable the flower to survive in a harsh climate of Alpine highlands under aggressive mountain sunlight with high level of UV-light and under the conditions of sudden and frequent temperature drops, strong winds, snowstorms and low atmospheric pressure. It is a powerful antioxidant that protects skin from free radicals, which are one of the main causes of aging.
SHIAWASEDO EYE CREAM
CREATED SPECIFICALLY FOR THE DELICATE AREA AROUND EYES, THIS CREAM SATURATES SKIN WITH INGREDIENTS IDENTICAL TO THE SKIN STRUCTURAL COMPONENTS (squalane, hyaluronic acid, collagen, ceramides), with functional ingredients (peptides), with plant stem cells, vitamins, antioxidants and other ingredients possessing anti-aging effect. Two polymers of the plant origin — oat seeds extract and sweet almond seeds extract — make eyes contour more vivid, providing instantaneous lifting effect, and even out the face microrelief by filling out wrinkles and actively smoothing them.
Palmitoyl tetrapeptide-7 is a peptide that fights skin inflammatory processes and its consequences. After the age of 35 years, human body starts producing an increased amount of inflammatory mediators named interleukins, and that suppresses the angenesis, leads to degradation of the skin matrix, wrinkle formation and loss of elasticity. Palmitoyl tetrapeptide-7 reduces interleukins production that allows to impede skin inflammatory processes and aging processes.
Dipeptide diaminobutyroyl benzylamide diacetate is a peptide with low molecular weight that has effect similar to the effect of polypeptide Waglerin 1 which prevents nerve impulses transmission to muscles, relaxing the mimic muscles. By preventing nerve impulses transmission to mimic muscle receptors, it creates cosmetic effect identical to the botox effect and helps to decrease expression wrinkles.
Palmitoyl dipeptide-5 diaminobutyroyl hydroxythreonine and Palmitoyl dipeptide-5 diaminohydroxybutyrate are a functional peptide complex consisting of two kinds of peptides. It influences the most important proteins of the dermal-epidermal junction that allow «linkage» of the epidermis and derm. Disruption of this junction leads to skin laxity, sagging and looseness. Combination of these peptides contributes to strengthening of the skin structural integrity and preservation of its elasticity.
SHIAWASEDO MICELLAR WATER
MICELLAR WATER GENTLY REMOVES MAKE-UP AND IMPURITIES BY MAKING THE SKIN FRESH AND CLEAN.
Micella spherical molecules envelope and delicately remove traces of cosmetics and all kinds of impurities. Exclusive set of multifunctional ingredients, plant extracts and antioxidants keep the skin moisturized and elastic. Active component is hydrolized white lupin protein; it facilitates abiotic and lipid polymerization in epidermis, reinforces barrier function of the skin that can be weakened under impact of other make-up products.
SHIAWASEDO CLEANSING FOAM
CLEANSING FOAM MOISTENS THE SKIN BUT DOES NOT DRY IT.
It gently and thoroughly removes all kinds of impurities. Improved formula enriched with biotechnological ingredients, plant extracts and antioxidants allows filling the skin with energy. Sodium hyaluronate crosspolymer ensures moistening, and pomegranate extract stimulates synthesis of aquaporins: proteins that are responsible for moisture natural circulation in the skin.
Plants stem cells
Stem cells are capable to be transformed into various types of organism cells. Major achievement in the sphere of stem cells investigation was obtaining of IPS cells (Induced Pluripotent Stem Cells) in 2007. For this achievement, Professor Yamanaka Shinya from Kyoto University, Japan, was awarded the Nobel Prize in 2012. Investigation results of stem cells — which are under special observation in regenerative medicine — are actively applied in the field of cosmetology.
Summus laboratory uses plants stem cells which have time reversing effect, improve functioning of the human stem cells and are capable to maintain natural skin health. Shiawasedo beauty products include extract of Alpine rose stem cells which stimulates the skin stem cells, protects the skin stem cells from dehydration, UV-light impact and other negative factors of the environment.
SHIAWASEDO PEELING GEL
GENTLE GEL THAT ACTS ON THE PRINCIPLE OF ERASER; IT DELICATELY REMOVES KERATINIZED CELLS AND IMPURITIES, THUS ENABLING TO PERFORM CELL RENEWAL. Extract of bitter orange flowers stimulates skin cells metabolism, produces anti-edematous effect. Hydrolyzed lecitin softens the skin, accelerates lipidic exchange, and facilitates the recovery of skin barrier function.
Hormone balance recovery ingredients
The hormones participate in blood stasis, i.e. in preservation of internal environment consistency, and maintain optimal functioning of all organs and cells. Most part of the hormones is spread by blood circulatory system over various body areas, where they have impact on cells and organs functioning. Age, stress and other factors have significant impact on endocrine profile. Disturbance of hormonal balance reflects on the appearance. Shiawasedo beauty products include plant ingredients that enable maintaining of the hormonal balance:
Soy isoflavons in liposomal form are a plant analog of female sex hormones (estrogens). Estrogens have a strong effect on the skin condition. Estrogens level fall leads to dehydration, loss of skin gloss and plasticity. Soy isoflavons are capable to interconnect with estrogen receptors in the skin and have rejuvenating effect by keeping the skin elasticity and gloss as well as to prevent reduction of collagen synthesis and hyaluronic acid, caused by fall of female sex hormone level. Liposomal form enables soy isoflavons to penetrate into the skin better.
Extract of the flowers, leaves, halms of Alpine skullcap is extract of rare plant growing on Alps slopes. The plant contains a large quantity of flavonoids that have intensive antiphlogistic effect. The plant stimulates beta-endorphin synthesis that helps to protect the skin from stress.
SHIAWASEDO FACE CREAM
MULTI-ACTIVE FACE CREAM IS INTENDED FOR DEEP MOISTENING AND NOURISH ON THE BASIS OF WELL-BALANCED FORMULA WHICH STIMULATES THE PROCESSES OF INTERCELLULAR METABOLISM AND RENOVATION.
Four types of hyaluronic acid and three types of collagen ensure intensive and long-lasting moisture. Stabilized retinol, three types of peptides, powerful antioxidants and ingredients with time-reversing effect prevent initiation and development of skin ageing signs.
SHIAWASEDO BODY CREAM
MULTI-ACTIVE CREAM DEEPLY NOURISHES THE BODY SKIN AND RESTORES ITS BARRIER FUNCTION.
The cream actively replenishes deposits of moisture, saturates with nutrients (vitamins, microelements, antioxidants), tones, provides restoring and protective effect.
Traditional ingredients of the Japanese skin care
Fermented extract of sake rice wine is a product of rice fermentation during preparation of traditional Japan alcohol drink, sake. This extract produces rejuvenating effect, stimulates regeneration and evens the skin tone: free linoleic acid and arbutin, which are contained in the sake extract, bleaches the skin by suppressing action of tyrosinase ferment resulting in pigmentation. Ferulic acid, included into sake extract, is an antioxidant.
Rice bran glycosphingolipids (rice ceramides) moisten the skin, as they are capable to fill-in physiological epidermal intercellular spaces by collecting and retaining moisture.
Rice bran oil is enriched with fatty acids and squalane which moisten the skin and slow-down the moisture loss. Due to vitamins B and E, the rice bran oil protects the skin from UV-light.
THE LOTION MOISTENS, REFRESHES, SOOTHES AND SOFTENS, EFFICIENTLY CANCELS RESULTS OF ADVERSE ENVIRONMENTAL IMPACT AND THE STRESS, CAREFULLY TONES AND RESTORES THE SKIN VITAL FORCES.
Ceramides of four types are used as support for epidermis barrier function. Tonic and restoring effect of the lotion is achieved due to multi-function active ingredients which stimulate intercellular exchange and prepare the skin for usage by the followed beauty products.
All Shiawasedo cosmetics are produced exclusively in Japan based on the latest technologies in the field of low-molecular components, as well as on the advanced experience and traditions acknowledged by time.